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【简答题】

阅读判断A Female Kenyan Wine Producer

Mrs. Karanja is the founder of the only large scale brewery (酿酒厂) in Kenya
actually owned by a Kenyan. She was born in a middle class family. She was lucky
enough to have graduated from one of the best schools in Kenya. After marriage,
she and her husband ran a hardware store (五金店) for seven years, but then she
wanted to do something more interesting.

Despite having no experience of the drinks industry, Mrs. Karanja recognized
a gap in the market. Low-income Kenyans struggled to afford to buy the alcoholic
products of the global firms. And many Kenyans were being injured or even killed
by erous home- made wines.

To solve this problem, Mrs. Karanja came up with the idea of a
fortified wine(加度葡萄酒). Despite being low-priced, the wine would be made to high
standards. So using their savings, Mrs. Karanja and her husband set up their own
brewery, Keroche.

The beginning days were the toughest, because getting people to trust their
products was not easy. Keroche also faced a problem in getting its products
distributed, as most distributors wished to continue working only for famous
global firms.

Over the next five years, however, sales slowly built up. Later, the company
stopped producing fortified wine and moved into beer and other drinks. Today,
the business has a 20% share of the overall drinks market in Kenya. Mrs. Karanja
is now considering expansion into other countries.

1、 Mrs. Karanja was born in a poor family.

A. True B. False C. Not Given

2、 Mrs. Karanja studied in a very good school.

A. True B. False C. Not Given

3、 After marriage, Mrs. Karanja ran a store with her friends.

A. True B. False C. Not Given

4、 Her hardware store was very successful.

A. True B. False C. Not Given

5. It was not very safe to drink home- made wines in Kenya.

A、 True B. False C. Not Given

6、 Keroche produced high- quality wines with low price.

A. True B. False C. Not Given

7、 Keroche went smoothly from the beginning.

A. True B. False C. Not Given

8、 Fortified wines are no longer sold in Kenya today.

A. True B. False C. Not Given

9、 Keroche produced no other drinks than fortified wines.

A. True B. False C. Not Given

10、 Mrs. Karanja plans to expand her business into foreign markets.

A. True B. False C. Not Given

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