阅读理解。 Haagen-Dazs from Europe started in and is 5-10 times more expensive than regular ice cream.n price there is no real advantage. However, it adopted a unique marketing strategy, and quickly occupiedthe market, a top ice cream brand. Haagen Dazs did not set up shops in ordinary supermarkets or grocery stores. Haagen Dazs leisure fashion shops are in busy sections of malls. Thelayout is carefully planned to create an elegant atmosphere, and sometimes, a flagship(旗舰) store layout will cost several million dollars. Compared to other ice cream brands, Haagen Dazs consumers are tightly grouped. It is understood that Haagen Dazs seldom does television advertising. The majority of ads are highly visual impact of the print ads. In particular many advertisements lock those pyramid tip consumers. Moreover, as long as the consumer spending 500 yuan to fill in a small form can become their members, these members will be regularly sent advertisements by direct mail. Praise of customers is a powerful weapon for Haagen Dazs. There is always much creative ingenuity (独创性) in Haagen Dazs advertising, so it is remembered by the people. ☆initial advertisements such as: 'Delicious Haagen Dazs, like 24K gold, Japan Kobe beef, original palm oil, mushroom truffles and Chinese ceramics, Tiffany Africa …what 'ice cream' was waiting for'. ☆ 'love her, let her eat Haagen Dazs' This classic sensational advertisement attracted more numerous Haagen Dazs lovers who become regulars. Today, Haagen Dazs has 55 countries in the world with approximately 700 stores with annual sales of more than 1 billion US dollars (about 8.28 billion yuan). Haagen Dazs has become the world's most popular top ice cream brand. In the United States, its market share is 6.1%, 1% in France, 4.6% in Japan, 4% in Singapore and 5% in Hong Kong. Determined to take the 'Qugaohegua' line, Haagen Dazs has combined accurate positioning in the marketplace with dedicated brand goals. This is the real secret of success. 1. Which of the following statements about Haagen-Dazs is NOT true according to the passage? A. It is so popular that it can be bought in almost every supermarket. B. You can enjoy yourself both physically and spiritually by eating it. C. It has become the world's top ice cream brand through its efforts. D. If you are one of its members, you may receive its advertisements regularly. 2. Why does Haagen-Dazs seldom do television advertisements? A. Because it can't afford to do television advertisements. B. Because it doesn't think television advertising attracts consumers. C. Because it focuses on its target consumers by using other media. D. Because its design isn't suitable to be broadcast on the television. 3. What is the best title for the passage? A. The origin of Haagen-Dazs. B. The creative advertisements of Haagen-Dazs. C. The Influence of Haagen-Dazs. D. The marketing strategy of Haagen-Dazs.