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【判断题】

所谓广告创意的独创性原则是指广告创意中不能因循守旧、墨守陈规,而要善于标新立异、独辟蹊径。

A.
正确
B.
错误
举报
参考答案:
参考解析:
.
刷刷题刷刷变学霸
举一反三

【单选题】People in Britain and the USA are taking more interest in modern dance. ’Dance classes of all kinds are popular; the audiences going to watch modern dance companies are also larger. And perhaps the mo...

A.
People in Britain and the USA are taking more interest in modern dance. ’Dance classes of all kinds are popular; the audiences going to watch modern dance companies are also larger. And perhaps the most popular modem dance company in Britain is the Ballet Rambert. The Ballet Rambert is Britain’ s oldest established dance company which began in 1926. In the 60s the company lacked the money to go on staging big productions. The directors wanted to encourage new talent and to keep up their high standards. A change of direction was necessary. They decided to give the ballet a "new look" in 1966. The aim was to provide a chance for new talent -for musicians and designers as well as dancers - and to show dance as a contemporary art form. And although some of the company’ s previous fans disliked the change, new audiences came to see the productions. The modem dance pieces and modern music found unexpected popularity. In 1968 the Ballet Rambert was a great success in London’ s West End. The company became a focus for new, progressive talent in the arts. Later, the Ballet Rambert started to introduce young people to modern dance by giving performances at schools, which again, was a success.
B.
The Ballet Rambert has managed to make modem dance popular while creating original and often avantgarde (标新立异的) productions. It can claim to be the oldest dance company in Britain and at the same time one of the most modern!

【多选题】广告创意的依据有 ( ) 。

A.
广告产品的周期
B.
广告产品的特性
C.
广告目标对象的特点
D.
目标市场的文化习俗

【单选题】街舞最初体现的是标新立异、( )?

A.
颓废散漫
B.
有板有眼
C.
优雅舒缓
D.
随意自由