Passage 2
In electronic commerce, a reputation for honest dealing will be a valuable competitive advantage. Customers can easily share their praises and criticisms about transaction experiences online. Governments, too, may cocnpete to be trusted. For instance, customers ordering medicines on-line may prefer to huy from the United States bocause they trust the tigorous screening of the Food and Drug Administration or they may decide that the FDA's rules are too striet and buy from Switzerland instead.
Customers will still need to use their judgment But precisely because the technology is new electronic shoppers are likely for a while to be lot more cautious thart customers of the normal sort.
And he new technology will also make it easier for them to complain when company lets them down. In this way, at least, the advent(到来,出现) of eyberspace may argue for fewer consumers protection laws, not more.
15.According to the passage, what is a valuable competitive advantage in e-commerce?