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【单选题】
Like the look of our website Whatever the answer, the chances are you made your mind up within the first twentieth of a second. A study by researchers in Canada has shown that the snap decisions Internet users make about the quality of a web page have a lasting impact on their opinions.
We all know that first impressions count, but this study shows that the brain can make flash judgments almost as fast as the eye can take in the information. "My colleagues believed it would be impossible to really see anything in less than 500 milliseconds," says Gitte Lindgaard of Carleton University in Ottawa. Instead they found that impressions were made in the first 50 milliseconds of viewing.
Lindgaard and her team presented volunteers with the briefest glimpses of web pages previously rated as being either easy on the eye or particularly unpleasant, and asked them to rate the websites on a sliding scale of visual appeal. Even though the images flashed up for just 50 milliseconds, roughly the duration of a single frame of standard television shot, their decisions tallied well with judgments made after a longer period of examination.
In the crowded and competitive world of the web, companies hoping to make millions from e-commerce should take notice." Unless the first impression is favorable, visitors will be out of your site before they even know that you might be offering more than your competitors," Lindgaard warns.
For a typical commercial website, 60% of traffic comes from search engines such as Google. This makes a user’s first impression even more critical. The lasting effect of first impressions is known to psychologists as the "halo effect": if you can snare people with an attractive design, they are more likely to overlook other minor faults with the site, and may rate its actual content more favorably.
This is because of "cognitive bias". People enjoy being right, so continuing to use a website that gave a good first impression helps to "prove" to themselves that they made a good initial decision. "It’s awfully scary stuff, but the tendency to jump to conclusions is far more widespread than we realize".
These days, enlightened web users want to see a "puritan" approach. It’s about getting information across in the quickest, st way possible. For this reason, many commercial websites now follow a fairly regular set of rules. For example, westerners tend to look at the top-left corner of a page first, so that’s where the company logo should go. And most users also expect to see a search function in the top right.
Of course, the other golden rule is to make sure that your web pages load quickly, otherwise your customers might not stick around long enough to make that coveted first impression. "That can be the difference between big business and no business".
The study in the text has shown that the first impression of a website is ______
A.
made within a period when the eyes even cannot really catch anything.
B.
not possible to be created in less than half a second.
C.
able to be made in 1/20 of a second.
D.
usually related to the articles of the website.
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an act that has brought to great disputes among different states.
C.
prohibitions of US citizens to take commercial flights.
D.
against humanitarian aid to countries that were attacked by the Asian tsunami.
【单选题】Freedom is one of the most difficult things to define, yet wars are fought to secure it. Pres. George W. Bush wants freedom for the entire world, but the question remains whether some might not want i...
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Is Freedom an Illusion
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Are We Bounded by the Absolute Freedom
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Arguments against Freedom while experience for it.
【单选题】Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C, and D on ANSWER SHEET 1.6（） A．suspicion B．opposition C．criticism D．praise
A.
Generally speaking, a British is widely regarded as a quiet, shy and conservative person who is (1) only among those with whom he is acquainted. When a stranger is at present, he often seems nervous, (2) embarrassed. You have to take a commuter train any morning or evening to (3) the truth of this. Serious-looking businessmen and women sit reading their newspapers or dozing in a corner; hardly anybody talks, since to do so would be considered quite offensive. (4) , there is an unwritten but clearly understood code of behavior which, (5) broken, makes the offender immediately the object of (6) .
B.
It has been known as a fact that a British has a (7) for the discussion of their weather and that, if given a chance, he will talk about it (8) . Some people argue that it is because the British weather seldom (9) forecast and hence becomes a source of interest and (10) to everyone. This may be so. (11) a British cannot have much (12) in the weathermen, who, after promising fine, sunny weather for the following day, are often proved wrong (13) a cloud over the Atlantic brings rainy weather to all districts! The man in the street seems to be as accurate — or as inaccurate — as the weathermen in his (14) .
C.
Foreigners may be surprised at the number of references (15) weather that the British make to each other in the course of a single day. Very often conversational greetings are (16) by comments on the weather. "Nice day, isn’t it" "Beautiful!" may well be heard instead of "Good morning, how are you" (17) the foreigner may consider this exaggerated and comic, it is worthwhile pointing out that it could be used to his advantage. (18) he wants to start a conversation with a British but is (19) to know where to begin, he could do well to mention the state of the weather. It is a safe subject which will (20) an answer from even the most reserved of the British.
【单选题】Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C, and D on ANSWER SHEET 1.15（） A．about B．on C．in D．to
A.
Generally speaking, a British is widely regarded as a quiet, shy and conservative person who is (1) only among those with whom he is acquainted. When a stranger is at present, he often seems nervous, (2) embarrassed. You have to take a commuter train any morning or evening to (3) the truth of this. Serious-looking businessmen and women sit reading their newspapers or dozing in a corner; hardly anybody talks, since to do so would be considered quite offensive. (4) , there is an unwritten but clearly understood code of behavior which, (5) broken, makes the offender immediately the object of (6) .
B.
It has been known as a fact that a British has a (7) for the discussion of their weather and that, if given a chance, he will talk about it (8) . Some people argue that it is because the British weather seldom (9) forecast and hence becomes a source of interest and (10) to everyone. This may be so. (11) a British cannot have much (12) in the weathermen, who, after promising fine, sunny weather for the following day, are often proved wrong (13) a cloud over the Atlantic brings rainy weather to all districts! The man in the street seems to be as accurate — or as inaccurate — as the weathermen in his (14) .
C.
Foreigners may be surprised at the number of references (15) weather that the British make to each other in the course of a single day. Very often conversational greetings are (16) by comments on the weather. "Nice day, isn’t it" "Beautiful!" may well be heard instead of "Good morning, how are you" (17) the foreigner may consider this exaggerated and comic, it is worthwhile pointing out that it could be used to his advantage. (18) he wants to start a conversation with a British but is (19) to know where to begin, he could do well to mention the state of the weather. It is a safe subject which will (20) an answer from even the most reserved of the British.
【单选题】Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C, and D on ANSWER SHEET 1.3（） A．experience B．witness C．watch D．undergo
A.
Generally speaking, a British is widely regarded as a quiet, shy and conservative person who is (1) only among those with whom he is acquainted. When a stranger is at present, he often seems nervous, (2) embarrassed. You have to take a commuter train any morning or evening to (3) the truth of this. Serious-looking businessmen and women sit reading their newspapers or dozing in a corner; hardly anybody talks, since to do so would be considered quite offensive. (4) , there is an unwritten but clearly understood code of behavior which, (5) broken, makes the offender immediately the object of (6) .
B.
It has been known as a fact that a British has a (7) for the discussion of their weather and that, if given a chance, he will talk about it (8) . Some people argue that it is because the British weather seldom (9) forecast and hence becomes a source of interest and (10) to everyone. This may be so. (11) a British cannot have much (12) in the weathermen, who, after promising fine, sunny weather for the following day, are often proved wrong (13) a cloud over the Atlantic brings rainy weather to all districts! The man in the street seems to be as accurate — or as inaccurate — as the weathermen in his (14) .
C.
Foreigners may be surprised at the number of references (15) weather that the British make to each other in the course of a single day. Very often conversational greetings are (16) by comments on the weather. "Nice day, isn’t it" "Beautiful!" may well be heard instead of "Good morning, how are you" (17) the foreigner may consider this exaggerated and comic, it is worthwhile pointing out that it could be used to his advantage. (18) he wants to start a conversation with a British but is (19) to know where to begin, he could do well to mention the state of the weather. It is a safe subject which will (20) an answer from even the most reserved of the British.