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【判断题】
Cultural differences limit a firm's ability to use the same marketing message and selling approach worldwide. What works well in one country may be offensive in another.
A.
正确
B.
错误
举报
参考答案：
参考解析：
刷刷题刷刷变学霸
举一反三
【单选题】The extent to which the place of manufacturing influences product evaluations is known as _____.
A.
source effects
B.
country of origin effects
C.
noise effects
D.
location effects
【判断题】The means a firm chooses for delivering the product to the consumer is its communication strategy.
A.
正确
B.
错误
【单选题】_____ refers to the number of intermediaries between the producer (or manufacturer) and the consumer.
A.
Channel length
B.
Channel exclusivity
C.
Channel quality
D.
Channel speed
【单选题】平视显示器的定义是:将飞行员所需的基本飞行信息和(),经光学系统投射到飞行员前视场的无穷远处,与外界景物相叠加的一种电子显示器。
A.
武器瞄准信息
B.
本机状态信息
C.
目标位置信息
D.
航电状态信息
【单选题】McDonald’s planned for its global supply chain 6 years in advance of its opening in Russia. It suggests ____.
A.
in a global environment, the development of a successful supply chain requires innovative planning and careful research.
B.
tariffs and quotas may block nonlocal companies from doing business.
C.
global companies should quickly react to unexpected shifts in supply and demand.
D.
each supply chain is a strategic alliance involving a variety of players.