Part Ⅱ Reading Comprehension (Skimming and Scanning)
Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions on Answer Sheet 1.For questions 1-7, choose the best answer from the four choices marked
A.,
B.,
C.and
D..For questions 8-10, complete the sentences with the information given in the passage.
Who's Afraid of Google?
Rarely if ever has a company risen so fast in so many ways as Google, the world's most popular search engine.This is true by just about any measure: the growth in its market value and revenues; the number of people clicking in search of news, the nearest pizza parlor or a satellite image of their neighbor's garden; the volume of its advertisers; or the number of its lawyers and lobbyists.
Such an ascent is enough to evoke concerns -- both paranoid(偏执的) and justified.The list of constituencies that hate or fear Google grows by the week.Television networks, book publishers and newspaper owners feel that Google has grown by using their content without paying for it.Telecoms firms such as America's AT&T and Verizon are annoyed that Google prospers, in their eyes, by free-riding on the bandwidth that they provide; and it is about to bid against them in a forthcoming auction for radio spectrum.Many small firms hate Google because they relied on exploiting its search formulas to win prime positions in its rankings, but dropped to the Internet's equivalent of Hades after Google modified these algorithms(运算法则).
And now come the politicians.Libertarians dislike Google's deal with China's censors.Conservatives moan about its uncensored videos.But the big new fear is to do with the privacy of its users.Google's business model assumes that people will entrust it with ever more information about their lives, to be stored in the company's 'cloud' of remote computers.Some users now keep their photos, blogs, videos, calendars, e-mail, news feeds, maps, contacts, social networks, documents, spreadsheets (电子数据表), presentations, and credit-card information -- in short, much of their lives -- on Google's computers.
But the privacy problem is much subtler than that.As Google compiles more information about individuals, it faces numerous trade-offs.At one extreme it could use a person's search history and advertising responses in combination with, say, his location and the itinerary in his calendar, to serve increasingly useful and welcome search results and ads.This would also allow Google to make money from its many new services.But it could scare users away.As a warning, Privacy International, a human-rights organization in London, has berated Google, charging that its attitude to privacy 'at its most blatant is hostile, and at its most benign is ambivalent'.
And Google could soon, if it wanted, compile files on specific individuals.This presents 'perhaps the most difficult privacy issues in all of human history,' says Edward Felten, a privacy expert at Princeton University.Speaking for many, John Battelle, the author of a book on Google and an early admirer, recently wrote on his blog that 'I've found myself more and more wary' of Google 'out of some primal, lizard-brain fear of giving too much control of my data to one source.'
More JP Morgan than Bill Gates
Google is often compared to Microsoft; but its evolution is actually closer to that of the banking industry.Just as financial institutions grew to become repositories of people's money, and thus guardians of private information about their finances, Google is now turning into a supervisor of a far wider and more intimate range of information about individuals.Yes, this applies also to such as Yahoo! and Microsoft.But Google, through the sheer speed with which it accumulates