logo - 刷刷题
下载APP
【简答题】

Just five one-hundredths of an inch thick and light golden in color, the Lay's potato chip seems an unlikely weapon for global control. But its maker, Frito-Lay doesn't think so. 'Potato chips are a snack food for the world , 'said Salman Amin, the company's head of global marketing. Amin believes there is no corner of the world that can resist the attractions of a Frito-Lay potato chip. Frito-Lay is the biggest snack maker in America owned by Pepsico and accounts for over half of the parent company's $ 3 billion profits every year. But the U.S. snack food market is largely saturated(饱和),and to grow, the company has to look overseas. Its strategy rests on two beliefs: first, a global product offers economies of scale(规模) with which local brands cannot compete. And second, consumers in the 21st century are drawn to 'global' as a concept. 'Global' does not mean products that are consciously regarded as American, but ones that consumers--especially young people--see as part of a modern, innovative(创新的) world in which people are linked across cultures by shared beliefs and tastes. Potato chips are an American invention, but most Chinese, for example, do not know that Frito-Lay is an American company. Instead, Riskey, the company's research and development head, would hope they associate the brand with the new world of global communications and business. With brand concept a key factor, Riskey ordered a redesign of the Frito-Lay logo(标识). The logo, along with the company's long-held marketing image of its chips, would help make the company's global development very easy. The managers admit that they try to change national eating habits to a food created in America, but they don't think that means economic imperialism (霸主).  'We're products in those countries, we're adapting them to the tastes of those countries, building businesses and employing people and changing lives , 'said Steve Reinemund, Pepsico's chief manager. 小题1:Amin's belief is that _________. A.people all over the world enjoy eating their potato chips B.the light golden color increases the attraction of their potato chips C.they must find new ways to promote sales in their country D.potato chips can hardly control the world market 小题2:What do we learn about Frito-Lay from Paragraph 2? A.It gives half of its profits to its parent company every year. B.It needs to turn to the world market for development. C.Its products used to be popular among overseas consumers. D.Its development has caused fierce competition in the snack market. 小题3:One of the concepts on which Frito-Lay bases its development strategy is that __________. A.consumers worldwide today are attracted by global brands B.products suiting Chinese consumers' needs bring more profits C.local brands cannot compete successfully with American brands D.products identified as American will have promising market value 小题4:Why did Riskey have the Frito-Lay logo redesigned? A.To suit changing tastes of young consumers. B.To compete with other American chip producers. C.To change the company's long-held marketing image. D.To promote the company's strategy of globalization.

题目标签:标识
举报
参考答案:
参考解析:
.
刷刷题刷刷变学霸
举一反三

【单选题】以下诸选项中,不属于商标标识的有()。

A.
自行车上的商标铭牌
B.
服装上的商标织带
C.
商品的特色包装
D.
日用品上的商标纸

【单选题】标识的粘贴不包括( )。

A.
正面粘贴
B.
侧面粘贴
C.
背面粘贴
D.
三角粘贴

【单选题】在Windows中打开一个菜单,某菜单项会出现级联菜单的标识是()

A.
菜单项右侧有一组英文提示
B.
菜单项右侧有一个黑色三角形
C.
菜单项右侧有一个黑色圆点
D.
菜单项右侧有一个省略号

【多选题】“银联”标识由()组成。

A.
中文字体“银联”
B.
法文“UnionPay”
C.
表示联合网络的图形
D.
正方体外框

【单选题】某油桶上印有SJ和5W/40标识,以下解释正确的是()。

A.
是多级发动机油,可在要求使用SH级别机油的车辆上四季通用
B.
是优质发动机油,可以在某个地区的各类车辆上使用
C.
是高级别双曲线齿轮油,有承受强冲击负荷和高速滑动的能力