The Seattle Times company is one newspaper firm that has

recognized the need for change and done something about it. In the

newspaper industry, papers must reflect the diversity of the communities

to which they provide information. It must reflect that diversity with their【S1】______.

news coverage or risk losing their readers' interest and their advertisers'

support. Operating within Seattle, which has 20 percents racial【S2】______.

minorities, the paper has put into place policies and procedures for hiring

and maintain a diverse workforce. The underlying reason for the change is【S3】______.

that for information to be fair, appropriate, and subjective, it should be【S4】______.

reported by the same kind of population that reads it.

A diversity committee composed of reporters, editors, and

photographers meets regularly to value the Seattle Times' content and to【S5】______.

educate the rest of the newsroom staff about diversity issues.In an【S6】______.

addition, the paper instituted a content audit (审查) that evaluates the

frequency and manner of representation of woman and people of color in【S7】______.

photographs. Early audits showed that minorities were pictured far too

infrequently and were pictured with a disproportionate number of negative

articles. The audit has resulted from improvement in the frequency of【S8】______.

majority representation and their portrayal in neutral or positive【S9】______.

situations. And, with a result, the Seattle Times has improved as a【S10】______.

newspaper. The diversity training and content audits helped the Seattle

Times Company to win the Personnel Journal Optimas Award for

excellence in managing change.

【S1】