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【单选题】Nike is one of the world’ s best-known sports shoe and clothes companies. It earns over $1 billion a year. It markets running shoes, walking shoes, basketball shoes, jogging(慢跑) suits, and many other ...
A.
Nike is one of the world’ s best-known sports shoe and clothes companies. It earns over $1 billion a year. It markets running shoes, walking shoes, basketball shoes, jogging(慢跑) suits, and many other related products.
B.
In spite of its success, Nike relies very much on famous people’ s support to promote consumer sales. Over the past few years, Nike has made good use of one of the most popular names in sports history: Michael Jordan for Air Jordan basketball shoes and clothing.
C.
In the first two years on the market, Nike sold 2 million pairs of Air Jordan’ s; and sales from the shoes and clothing reached $100 million. Michael Jordan’ s fee $ 2.5 million over five years, a royalty (使用费) on all items sold, and a number of other benefits.
D.
Nike’ s promotion efforts for Air Jordan have been impressive. It decided to hire Michael Jordan after he starred for the gold-medal winning in 1984 U. S. Olympic basketball team. He has since become an exciting popular player in the National Basketball Association. The name Air Jordan came from the shoe’ s ak-sole (充气鞋底) and Michael Jordan’ s name. The original shoe was a high-top black and red model, designed to be both comfortable and fashionable. Magazine and television commercials, for which Nike has invested $ 5 mil lion, have shown Jordan leaping and blocking shots. Enormous billboards (户外广告牌)of him in action also have appeared in major cities. McDonald’ s and coke (可乐) commercials displaying Jordan have enhanced his public image.
E.
Nike received early publicity when the Chicago Bulls (his basketball team)refused to let Jordan wear the red and black shoes, since they did not match the team’ s colors. After getting headlines everywhere, Nike sup plied Jordan with shoes in the Bulls’ colors.
F.
【单选题】Media Selection for Advertisements After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the ...
A.
such ads have been made much more attractive
B.
billboards can be replaced within two hours
C.
consumers travel more now than ever before
D.
the pace of life is much faster nowadays
【单选题】Media Selection for Advertisements After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement．We discuss here the majo...
A.
it has large audiences
B.
it appeals to housewives
C.
it helps build up a company's reputation
D.
it is affordable to most advertisers
【单选题】Melissa Poe Melissa Poe was 9 years old when she （31） a campaign for a cleaner environment by writing a letter to the then President Bush. Through her own efforts， her letter was reproduced on over 25...
A.
creation
B.
across
C.
implement
D.
before
E.
members
F.
began
G.
turned
H.
purpose
I.
overwhelming
J.
efforts
.
K. friendly
K.
L. professional
【单选题】某地一悬挂多年的大型广告牌被大风刮落了一块钢板，砸伤行人甲，花去医药费1600元。对该损害，应由（ ）
A.
广告公司承担责任
B.
甲自己承担责任
C.
广告公司和甲分担损失
D.
广告公司承担主要责任，甲承担次要责任
【单选题】Nike is one of the world’s best-known sports shoe and clothes companies. It earns over $1 billion a year. It markets running shoes, walking shoes, basketball shoes, jogging(慢跑)suits, and many other re...
A.
Jordan and Nike have benefited from each other
B.
the American National Basketball Association fired Jordan
C.
Jordan dislikes red and black shoes
D.
the Chicago Bulls hated Jordan
【单选题】关于地理位置的叙述，正确的是[ ]
A.
位于珠江口东侧，与珠海市毗邻
B.
位于珠江口西侧，与珠海市毗邻
C.
位于珠江口西侧，与深圳市毗邻
D.
位于珠江口东侧，与深圳市毗邻
相关题目：
【单选题】Nike is one of the world’ s best-known sports shoe and clothes companies. It earns over $1 billion a year. It markets running shoes, walking shoes, basketball shoes, jogging(慢跑) suits, and many other ...
A.
Nike is one of the world’ s best-known sports shoe and clothes companies. It earns over $1 billion a year. It markets running shoes, walking shoes, basketball shoes, jogging(慢跑) suits, and many other related products.
B.
In spite of its success, Nike relies very much on famous people’ s support to promote consumer sales. Over the past few years, Nike has made good use of one of the most popular names in sports history: Michael Jordan for Air Jordan basketball shoes and clothing.
C.
In the first two years on the market, Nike sold 2 million pairs of Air Jordan’ s; and sales from the shoes and clothing reached $100 million. Michael Jordan’ s fee $ 2.5 million over five years, a royalty (使用费) on all items sold, and a number of other benefits.
D.
Nike’ s promotion efforts for Air Jordan have been impressive. It decided to hire Michael Jordan after he starred for the gold-medal winning in 1984 U. S. Olympic basketball team. He has since become an exciting popular player in the National Basketball Association. The name Air Jordan came from the shoe’ s ak-sole (充气鞋底) and Michael Jordan’ s name. The original shoe was a high-top black and red model, designed to be both comfortable and fashionable. Magazine and television commercials, for which Nike has invested $ 5 mil lion, have shown Jordan leaping and blocking shots. Enormous billboards (户外广告牌)of him in action also have appeared in major cities. McDonald’ s and coke (可乐) commercials displaying Jordan have enhanced his public image.
E.
Nike received early publicity when the Chicago Bulls (his basketball team)refused to let Jordan wear the red and black shoes, since they did not match the team’ s colors. After getting headlines everywhere, Nike sup plied Jordan with shoes in the Bulls’ colors.
F.
【多选题】最常见的广告牌的类型包括( )。
A.
传单
B.
张贴
C.
漆面喷涂
D.
桌卡
【单选题】Media Selection for Advertisements After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the ...
A.
such ads have been made much more attractive
B.
billboards can be replaced within two hours
C.
consumers travel more now than ever before
D.
the pace of life is much faster nowadays
【单选题】Media Selection for Advertisements After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement．We discuss here the majo...
A.
it has large audiences
B.
it appeals to housewives
C.
it helps build up a company's reputation
D.
it is affordable to most advertisers
【单选题】Melissa Poe Melissa Poe was 9 years old when she （31） a campaign for a cleaner environment by writing a letter to the then President Bush. Through her own efforts， her letter was reproduced on over 25...
A.
creation
B.
across
C.
implement
D.
before
E.
members
F.
began
G.
turned
H.
purpose
I.
overwhelming
J.
efforts
.
K. friendly
K.
L. professional
【判断题】门店主通道由于顾客较多,可尽量将广告牌、品尝台突出陈列在此。
A.
正确
B.
错误
【判断题】对户外广告牌灯光照明应做到即坏即修。()
A.
正确
B.
错误
【单选题】1979年2月，（ ）出现改革开放后的第一块户外广告牌
A.
上海南京路
B.
广州淘金路
C.
广州北京路
D.
上海福州路
【多选题】户外广告牌包括( )。
A.
支撑结构
B.
照明设施
C.
电器
D.
必要的设备
【多选题】墙面广告牌和屋顶广告牌的安装过程必须采取可靠的保护措施，不得损坏（）。
A.
墙面
B.
房屋结构
C.
防水层
D.
外装修
【单选题】某地一悬挂多年的大型广告牌被大风刮落了一块钢板，砸伤行人甲，花去医药费1600元。对该损害，应由（ ）
A.
广告公司承担责任
B.
甲自己承担责任
C.
广告公司和甲分担损失
D.
广告公司承担主要责任，甲承担次要责任
【单选题】Nike is one of the world’s best-known sports shoe and clothes companies. It earns over $1 billion a year. It markets running shoes, walking shoes, basketball shoes, jogging(慢跑)suits, and many other re...
A.
Jordan and Nike have benefited from each other
B.
the American National Basketball Association fired Jordan
C.
Jordan dislikes red and black shoes
D.
the Chicago Bulls hated Jordan
【单选题】电子翻转广告牌也称（）
A.
电视滚动广告
B.
户外招贴广告
C.
磁翻转信息显示系统
D.
喷制广告
【单选题】关于地理位置的叙述，正确的是[ ]
A.
位于珠江口东侧，与珠海市毗邻
B.
位于珠江口西侧，与珠海市毗邻
C.
位于珠江口西侧，与深圳市毗邻
D.
位于珠江口东侧，与深圳市毗邻