Good environment starts with location. We have heard some of the most successful operators say 26 is probably 50% of the reason for success. Location 27 that an establishment has to be easily 28 . It has to be located in or near a community 29 near important intersections. Environment also refers to the 30 of the restaurant. Many successful operators believe that the 31 environmental theme must be complete 32 the guest will perceive a total experience as part of the meal. This completeness 33 to a coordination of the decorations, the 34 and menu covers, food server uniforms, silver, china, glassware, linens, and the 35 of food and service that is 36 . Studies consistently show that guests are very 37 about the cleanliness of the restaurant, the restrooms, and the outside environs ( 附近的地方 ) of the property. These are important 38 that help create repeat business 39 the food and beverage operation and for the hotel 40 .