下载APP
【简答题】
Section A
Directions: In this section, there is a short passage with 5 questions or incomplete statements. Read the passage carefully. Then answer the questions or complete the statements in the fewest possible words.
In a world increasingly fearsome and fragile, TV commercials present an oasis (绿洲) of calm and comfort. For six minutes in every hour, viewers know that they will be drifted away from this cruel world into an idealized well-ordered land. You and I may experience real life as largely tired and chaotic but in the world of the TV commercials happy families may be seen to gather at breakfast time for convivial (欢乐的) bowls of cornflakes, their teeth free of decay, their hair innocent of dandruff, their shirt whiter than snow.
TV advertising in Britain, obsessed (困扰) with the symbol of the good life, exploits a strong desire for evidence of old fashioned security. Things were better in the old days: bread was crusty and beer was a man's drink. But in selling the idea of a better life, it strikes me that most British commercials fail in their primary function. I cannot be alone among those who usually remember everything about TV advertising except the product it is designed to publicize.
In other superb commercial, a distinguished-looking Italian butler drives a car headlong into a vast dining-hall to serve champagne~ What on earth was it selling? The champagne? The car? What car? Search me. Viewers reveled in the medium and forgot the message. American advertisers don't make such mistakes. A typical US commercial features a woman in a kitchen holding a highly visible bottle of something or other and selling it hard. No art, no craft, just the message. America sells the steak, while Britain sells the sizzle.
A nation needs symbols. We need proof that lovely things still endure, like a team of shire horses criss-crossing the landscape at sundown. We want to be reminded that they still exist, that we may still come across pockets of reason and beauty in a world less sensible and less beautiful each day. TV commercials provide us with those symbols. They provide a link with the way we like to think we were. They help us to keep in touch with lost innocence.
According to the passage, what is the main function of TV commercials?
题目标签：绿洲
举报
参考答案：
参考解析：
刷刷题刷刷变学霸
举一反三
【单选题】William Appleton, author of a recent book entitled Fathers and Daughters, believes that it is a woman's relationship with her father【C1】______decides how successful she will be in her【C2】______life．Ac...
A.
who
B.
which
C.
that
D.
it
【单选题】William Appleton, author of a recent book entitled Fathers and Daughters, believes that it is a woman’s relationship with her father (67) decides how successful she will be in her (68) life. Accord...
A.
And the final stage comes (77) a woman reaches the age of about thirty. At this time the daughter sees her father not as a hero (78) as a fool, but learns to accept him (79) he is, for better or worse. And Daddy forgives her, too, for not being the (80) little girl he had once hoped for.
B.
But not all daughters go through all three stages, and it is here that the key to a woman’s career (81) .Those girls who never get past the first "oasis of smiles" stage, (82) all their lives seek out their fathers’ love and approval, will never (83) in the business world. They will remain at the secretarial (秘书的) (84) all their lives.
C.
It is only those women who get to the final stage, those who (85) and accept Daddy’s faults, who can even hope to be (86) enough and independent enough to become a candidate for top- management.
【单选题】D The deserts of the world are not all covered with sand. Many of them have surfaces of rock or clay or small stones. They are not flat, either. They often have high hills and deep valle...
A.
only inside the oases
B.
only outside the oases
C.
both inside and outside the oases
D.
in places with regular rainfalls
【单选题】The deserts of the world are not all covered with sand. Many of them have surfaces of rock or clay or small stones. They are not flat, either. They often have high hills and deep valleys. There is som...
A.
it rains in spring only
B.
there is some rain, but far from enough
C.
it rains for a short time every month
D.
the rainfall is just enough for the plants
【单选题】William Appleton, author of a recent book entitled Fathers and Daughters, believes that it is a woman’s relationship with her father (67) decides how successful she will be in her (68) life. Accord...
A.
And the final stage comes (77) a woman reaches the age of about thirty. At this time the daughter sees her father not as a hero (78) as a fool, but learns to accept him (79) he is, for better or worse. And Daddy forgives her, too, for not being the (80) little girl he had once hoped for.
B.
But not all daughters go through all three stages, and it is here that the key to a woman’s career (81) .Those girls who never get past the first "oasis of smiles" stage, (82) all their lives seek out their fathers’ love and approval, will never (83) in the business world. They will remain at the secretarial (秘书的) (84) all their lives.
C.
It is only those women who get to the final stage, those who (85) and accept Daddy’s faults, who can even hope to be (86) enough and independent enough to become a candidate for top- management.