Task 2
Directions: This task is the same as Task 1．The 5 questions or unfinished statements are numbered 41 through 45.
Nike is one of the world's best-known sports shoe and clothes companies．It earns over $1 billion a year．It markets running shoes, walking shoes, basketball shoes, jogging(慢跑) suits, and many other related products.
In spite of its success, Nike relies very much on famous people's support to promote consumer sales．Over the past few years, Nike has made good use of one of the most popular names in sports history: Michael Jordan for Air Jordan basketball shoes and clothing.
In the first two years on the market, Nike sold 2 million pairs of Air Jordan's; and sales from the shoes and clothing reached $100 million．Michael Jordan's fee? $2.5 million over five years, a royalty(使用费) on all items sold, and a number of other benefits.
Nike's promotion efforts for Air Jordan have been impressive．It decided to hire Michael Jordan after he starred for the gold-medal winning in 1984 U.S．Olympic basketball team．He has since become an exciting popular player in the National Basketball Association．The name Air Jordan came from the shoe's ak-sole(充气鞋底) and Michael Jordan's name．The original shoe was a high-top black and red model, designed to be both comfortable and fashionable．Magazine and television commercials, for which Nike has invested $5 million, have shown Jordan leaping and blocking shots．Enormous billboards(户外广告牌) of him in action also have appeared in major cities．McDonald's and Coke(可口可乐) commercials displaying Jordan have enhanced his public image.
Nike received early publicity when the Chicago Bulls (his basketball team) refused to let Jordan wear the red and black shoes, since they did not match the team's colors．After getting headlines everywhere, Nike supplied Jordan with shoes in the Bulls' colors.
The passage mainly intends to tell us that ______.

Nike is an ad company

Nike is a famous basketball player

Nike has made use of Jordan to promote sales

Nike sold 2 million pairs of sports shoes to Michael Jordan

题目标签：户外广告牌可口可乐使用费

如何制作自己的在线小题库

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参考解析：

刷刷题刷刷变学霸

举一反三

【简答题】试论述我国地区户外广告牌行业的发展历程。

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【单选题】Nike is one of the world’ s best-known sports shoe and clothes companies. It earns over $1 billion a year. It markets running shoes, walking shoes, basketball shoes, jogging(慢跑) suits, and many other ...

Nike is one of the world’ s best-known sports shoe and clothes companies. It earns over $1 billion a year. It markets running shoes, walking shoes, basketball shoes, jogging(慢跑) suits, and many other related products.

B.
In spite of its success, Nike relies very much on famous people’ s support to promote consumer sales. Over the past few years, Nike has made good use of one of the most popular names in sports history: Michael Jordan for Air Jordan basketball shoes and clothing.

C.
In the first two years on the market, Nike sold 2 million pairs of Air Jordan’ s; and sales from the shoes and clothing reached $100 million. Michael Jordan’ s fee $ 2.5 million over five years, a royalty (使用费) on all items sold, and a number of other benefits.

D.
Nike’ s promotion efforts for Air Jordan have been impressive. It decided to hire Michael Jordan after he starred for the gold-medal winning in 1984 U. S. Olympic basketball team. He has since become an exciting popular player in the National Basketball Association. The name Air Jordan came from the shoe’ s ak-sole (充气鞋底) and Michael Jordan’ s name. The original shoe was a high-top black and red model, designed to be both comfortable and fashionable. Magazine and television commercials, for which Nike has invested $ 5 mil lion, have shown Jordan leaping and blocking shots. Enormous billboards (户外广告牌)of him in action also have appeared in major cities. McDonald’ s and coke (可乐) commercials displaying Jordan have enhanced his public image.

Nike received early publicity when the Chicago Bulls (his basketball team)refused to let Jordan wear the red and black shoes, since they did not match the team’ s colors. After getting headlines everywhere, Nike sup plied Jordan with shoes in the Bulls’ colors.