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【简答题】

Almost every new innovation goes through there phases. When initially
introducing into the market, the process of adoption is slow. The early 79. ______
models are expensive and hard to use, and perhaps even unsafe. The
economic impact is relatively great. 80. ______
The other phase is the explosive one, where the innovation is rapidly 81. ______
adopted by a large number of people. It gets cheaper and easier to use and
becomes something familiar. And then in the third stage, diffusion (传播,扩
散) of the innovation slows down again, as if it permeates out across the 82. ______
economy.
During the third phase, the whole new industries spring up to produce 83. ______
the new product or innovation, and to service it. For example, during the
1920s, there is a dramatic acceleration in auto production, from 1.9 million in 84. ______
1920 to 4.5 million in 1929. This boom was accompanied with all sorts of 85. ______
other essential activities necessary for an auto-based nation:
Roads had to be built for the cars to run on; refineries and oil wells, to
provide the gasoline; and garages, to repair it. Historically, the same pattern 86. ______
is repeated again and again with innovations. The construction of the
electrical system requested an enormous early investment in generation and 87. ______
distribution capacity. The introduction of the radio was followed by a buying
spree (无节制的狂热行为) by Americans what quickly brought radios into 88. ______
almost half of all households by 1930, up from nearly none in 1924.

题目标签:传播热行狂热
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【多选题】塑料按其受热行为表现的不同可分为:()

A.
热塑性塑料
B.
可塑性塑料
C.
冷固性塑料
D.
热固性塑料

【单选题】下列不属于广告传播的是

A.
消费者之间的口头推荐
B.
灯箱广告
C.
直邮广告
D.
网络广告

【单选题】传播效果中的( ),在传播学中也称“视野制约效果”

A.
环境认知效果
B.
社会行为示范效果
C.
价值形成与维护效果
D.
逆反效果